PLEASE NOTE: The audio on this episode is CRAP.  Don't judge the podcast by the audio quality here. It improves significantly with episode 2.

[1hr 6min] Season 2 kicks off with a "digital delve" into the topic of D&D Insider, PDFs, conventions, and some retail store community basics.  Our sound on this was a little wonky -- a combination of Skype and the tendency of Fred's laptop fan to randomly scream at "heavy whirr" levels in the background.

All timestamps very approximate.

1 min - Fred and Chris talk about WOTC's decision to take their PDFs off the market.

7 min - Fred talks about the Evil Hat PDF philosophy

13 min - Fred finally gets to the Evil Hat PDF Guarantee

18 min - Catalyst games is trying to get PDFs and retailers working together too

19 min - A bad economy is an opportunity. It's time to innovate.

20 min - Loop back around to D&D again: how has D&D Insider (DDI) affected the picture?

31 min - Wrap-up on the PDF/DDI topic. Send us your thoughts!

32 min - Chris is going to Origins, but Fred isn't. He has a good excuse.

34 min - IPR isn't going either

38 min - Let's give the Forge booth its props: it wasn't easy

40 min - What's the future of Origins?

41 min - Dreamation/Dexcon: East Coast awesome, but not really a big con

42 min - Actual predictions about Origins get made; then we sing its praises

49 min - Wrap-up on the predictioneering

51 min - Let's talk about mini-cons: Good Omens is coming to Endgame in July

53 min - Endgame's minicons in general

54 min - So let's talk about mini-con how-to's for retailers...

55 min - ... only not, because we need to talk about community-building first.

59 min - "A clean, well-lit place to play"

61 min - Going beyond the physical

62 min - The trap of distribution. It's not the one you're thinking of.

64 min - It's all about communication ... and it looks like mind control will be the topic of the next show.

65 min - Cliffhanger wrap-up!

Fred Hicks and Chris Hanrahan sit down to discuss the reinvention of That's How We Roll in the coming months. With season 2 of THWR on the horizon, it's time for a reroll.